Green Light PR is a boutique public relations agency that was founded by Amanda Mills in 2007. Her vision was to create a boutique communications agency that offered a more personalised approach to clients, products and services. She thrives on working with some of Australia’s top brands across a range of sectors.
Today we are a Public Relations Agency with a Video Production division based in Melbourne and Brisbane. We have a dedicated and experienced team that are passionate about communications, event management, digital video and social marketing.
Green Light PR has a strong record of outstanding and successful results through its innovative campaigns.
Our winning formula provides clients with a tailored communications strategy, combining multiple media channels using both traditional and digital strategies. Bringing campaigns to life and ensuring maximum impact on your brand, product or service.
We access top-of-the-line media services for research tools, databases, media libraries and measuring tools – striving for excellence in everything so that our clients get the best possible outcomes.
Publicity is the most important factor of any campaign. As a Public Relations Agency we are constantly inventing and re-inventing creative and interesting news to pitch to the media. We believe that by being proactive in generating and managing publicity for our clients we increase their brand credibility and saturate the market faster.
Developing an event is a great way to launch your product or revitalise your brand. Green Light PR’s team of event managers work across a broad spectrum of events including product launches, product sampling, black tie dinners, VIP openings, press conferences, roadshows around Australia and many more. Our creative team will take over and have all the elements covered.
We believe that proactive management of media relations is an essential component in a campaign. Our press office has established strong relationships with many key journalists and editors from numerous media outlets allowing us to respond swiftly to any media request. Whether it’s talk-back radio, the morning shows, the dailys or community media we have a strong list of media contacts ready to shine the spotlight on your brand.
Developing strong relationships within your local community is one of the most important activities for any organisation. Green Light PR thrives on developing creative events and showcasing your local community. We have developed both innovative and simple community relations programs for SMEs to corporate brands. Whether it’s working with your local schools, libraries, local council or a tourist destination – we have secured strategic alliances for many clients.
Social Media campaigns
With our digital landscape continually changing, a strong social media strategy is important for any business. Green Light PR will factor a social media strategy into a PR campaign that will communicate to a variety of audiences using various platforms whether its Facebook, Twitter, Instagram, Pinterest, YouTube or blogging.
Ambassador Appointments, Celebrity Seeding, PR Stunts
Green Light PR is a specialist Public Relations agency that assists our clients to expand and acquire brand awareness through strategic placements, endorsements seeding, PR stunts and promotions. Our team continually work with highly networked celebrities and media personalities which enable us to get your product in the right hands or find that ambassador to represent your product or brand. Some of our campaigns included the likes of Oscar Winner Adam Elliot, Betty Klimenko, Lauren Phillips, Guy Grossi, Olympian Michael Klim, Ricky-Lee Coultier, Nathan Brown and Sophie Faulkner.
Green Light PR Video Division can add another component to your campaign by creating a visual interactive interface that has a specific message for your target market to enjoy. GLPR will manage every aspect of the film making process, both pre and post-production including, script writing, finding talent/ casting, location scouting, the filming process and editing.
Green Light PR works on varying budgets that suit our clients and has experienced enormous growth and success.
Choosing the right spokesperson for your business is vital. They must be able to get your message across in an intelligent and easily understandable way. This is why Media Training is so important. Each training package is tailored for the individual or business in mind and is designed based on the chosen spokesperson/ people’s strengths and weaknesses.
Green Light PR started working with interns in 2012, on a part-time and casual basis. We have had students from RMIT, La Trobe and Deakin.
Quote from intern “I loved my internship at GLPR as I got to be across every aspect of the business and wasn’t just stuck getting coffees and running errands”
To enquire about internship availabilities please contact firstname.lastname@example.org