our case studies

Herald Sun Melbourne Career Expo

Green Light PR was appointed to assist in creating and developing a careers expo for Careers Expo Australia.  This event would provide support and direction for school leavers, graduates, the career change market and individuals seeking employment.

The results were overwhelming – now in its 9th year attracting more than 150 exhibitors and over 20,0000 attendees.

Between 2002 – 2010 the expo has generated in excess of $1m worth of media coverage annually with acknowledgment by City of Melbourne’s John So and the Minister of Education. Additional publicity was obtained for many of the event’s exhibitors.

"Just wanted to let you know we had an incredible response from the expo and we are thrilled with the exposure...this sort of PR is vital for us...I thought the organisation and service you provided in the lead up and running of the event was excellent...we look forward to participating in the Careers Expo for many years to come."
 Nicky Partridge - Institute Director, Australian Institute of Fitness

Green Light PR organised a media launch in April 2008 for the centre’s new ambassador Sophie Falkiner. 
We designed a High Tea theme at the Sofitel where the latest Winter fashions were launched.  The launch attracted all major media, celebrities and radio personalities.  Sophie appeared in metro and local newspapers, trade publications and on live radio.

Green Light PR produced full media kits for the event and arranged a celebrity guest list.

The launch attracted over $70k worth of publicity exceeding the pr objective.

Green Light PR was asked to develop a communications campaign support SkyBus’ strengthening brand awareness marketing plan. 

Green Light PR assisted SkyBus in securing Lauren Phillips as a brand ambassador.  The agency then developed a number of lifestyle and travel related stories with Lauren Phillips as their brand spokesperson. 

SkyBus attracted over $230k worth of publicity with this campaign.

Green Light PR was delighted to be given the opportunity to assist ACBO with a communication campaign to launch the Susan Larter Vision Trust and announce their 25th birthday milestone.

Green Light PR developed a number of stories to build awareness of learning-related vision problems in both adults and children.

The campaign attracted over $65k worth of publicity.