Knox Shopping Centre

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Westfield Knox is a super-regional shopping centre, outdoor entertainment and professional services complex located in the outer eastern Melbourne. The brief was to develop a PR campaign that will secure main-stream media and establish support with the local community news and people.

OUR APPROACH
Our public relations campaigns reflected the 12 mth marketing calendar of activities. Green Light PR developed competitions, events and community activities that would generate positive news surrounding Knox Shopping Centre.

RESULTS
In first seven 7 months, we obtained a huge $320k worth of coverage followed by $400k in 2007; $1million in 2008 and both 2009 and 2010 achieved well over the $1million worth of media coverage. This achievement surpassed any clients expectation from the $50k of coverage they used to receive prior to our appointment.
Again, our talented team designed various events and promotions that appealed to mainstream media and placed Knox Shopping Centre as a food and retail destination for families.

2008 Launch of Ambassador Sophie Falkner