Marcus Oldham College

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Marcus Oldham College specializes in Agru-Businesses courses and have identified that regional Victorian businesses are facing a number of challenges, such as the rising costs of production, the unpredictability of our climate, and a population shift away from rural areas to more urban coastal strips. Through their EntruBIZ program, Marcus Oldham College, are encouraging entrepreneurial thinking in Rural Victoria. Green Light PR were brought on-board to promote the Victorian tour of US entrepreneur expert Dr Tom Lyons.

OUR APPROACH
Using both media relations and community relations Green Light PR developed an extensive media list, targeting both rural and mainstream media, business media, television and radio. Community relations resulted in strong alignments with local media and successful story placements.
RESULTS
In a two-month period Green Light PR have secured coverage on television, the dailys, business and rural media with stories going state-wide.

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