Pryda was established by builder, Ray Turner, in New Zealand in 1964, who pioneered the design and manufacture of timber joining connectors to simplify timber construction. Over the past 50 years Pryda has continued to revolutionise the building industry. The main brief was to develop stories around the company’s 50th birthday milestone.
Green Light PR produced a retrospective look at 50 years in the building industry within Australia. GLPR tailored the story to both mainstream and trade specific media. As well as the 50th Anniversary GLPR developed stories around new products and a charity alignment.
In the 6 months to date, Green Light PR has already secured strong alignments with trade media, having stories appear nationally in print and online and lifestyle TV.