Melbourne Trade Expo

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Launched the inaugural Melbourne Trade Expo in 2012 to school leavers, career counsellors, teachers, parents and trades persons looking to upskill.

OUR APPROACH
Green Light PR was at the forefront in developing cutting edge newsworthy stories and personal interviews along with added social media and event management components. We identified through our research a national skills shortage within apprenticeship and trades area and pitched to media on a national level.

RESULTS
The resulting media coverage, both print and television, secured the future of the Melbourne Trade Expo which as of 2013 was merged with the Melbourne Career Expo.