Le Cordon Bleu

Brief

Develop a consumer and industry based media campaigns ongoing for international hospitality school Le Cordon Bleu.

Aim

Create media buzz around local and international alumni chefs and hospitality staff.  Support national campus marketing campaigns.

Results

Before Greenlight PR

Limited media coverage

After Greenlight PR

Over $150k worth of media coverage within 6 month campaign. Ongoing industry media was secured nationally. Included coverage by food bloggers.