Optometry Australia

Brief

Develop a national PR campaign to raise brand awareness for Optometry Australia.

Media stories to highlight undetected eye problems in children.

Position Optometry Australia as vision experts.

Aim

Create rebranding for Optometry Australia in the consumer market.

Results:

Before Green Light PR:

Limited media coverage without any mainstream media.

After Green Light PR:

Over $780k worth of media coverage within a two month campaign.